About the campaign
A better start for every child. Help us provide a nutritious breakfast to children in your community. This year’s campaign runs nationwide from September 15 - October 13*. *Campaign dates may be extended in various communities. Breakfast Club of Canada’s ultimate goal: breakfast for every child, every school day. In addition, Walmart Canada will contribute $1 million to school breakfast programs. In Canada, 1 in 3 children is at risk of going to school hungry every day. Breakfast programs provide children with a safe and caring environment. Children who eat a nutritious breakfast do better in school and have shown improved behaviour. $2 Helps provide a breakfast to a child for a day*. *Average value based on supported programs. Thank you for being an important part of Breakfast Club of Canada’s 2025 Back-to-school campaign!